Are You Selling Enough? Discover the Hidden Sales Strategy

Reading time: 2 minutes.

Can the reason behind your slow sales be the fact that… you’re not selling often enough? When you're behind a product, it's your whole universe. You might think sharing one post or sending one newsletter about your sale is enough. It isn't.

No one wants to look spammy, but people are bombarded with thousands of messages all the time. The reason they didn’t follow through with your offer might be because they saw it while standing in line at the gas station and then forgot.

It’s said that, on average, customers need about 10 contacts with your product to make a purchase. This doesn't mean seeing your ad 10 times; it means your product should keep appearing in front of their eyes. That's why it's valuable to have multiple ways of reaching your customers: stay active on several social networks, use newsletters, maybe text messages, offline ads, etc.. There's a reason Coca-Cola advertises not just at the supermarket, but on buses too.

Many small business founders focus too much on the product and not enough on talking about the product. Posting on social media once a week is not enough. Look at the leaders in your niche—how often do they send out emails, how much do they post, and how does that compare to their income?

I recently asked John Rush, creator of Unicorn Platform (an AI website builder) and an amazing content creator (and has really grown his following on LinkedIn and X in the last months), how much time he dedicates to creating content. His answer shocked me: around 20 hours a week. I know that running a business and creating content is a lot, but unfortunately you don’t have a business if you don’t have customers.

So the next time you're running a sale, don’t just send one email. Instead, send:

• One announcing the sale (Priming)

• One mid-sale (Reminding)

• One 24 hours before the sale ends (FOMO)

• One extending the sale if you want, but don’t overdo it (Last chance)

10x this effort for social media. Don’t worry about sounding spammy; worry about leaving money on the table instead. Then it comes to sales, quantity matters as much as the quality.